P2.5 Indoor LED Display Pillar Wrap
Client: ISETAN @ The Garden Mall
Scope of work: To design and to install LED Display across 4 pillars to create a seamless audio visual experience
ISETAN is one of the major tenants in The Garden Mall. Before renovation, this floor was a male garment department. The plan was to turn level 3 into Japanese dining restaurants.
The Challenges
The LED Displays need to meet the following criteria
- The pillar need to be perfectly wrapped around without any visible lines
- 4 pillars with 4 different contents need to play in sync
- The system need to ensure content rotation from 1st pillar to 2nd, 3rd and 4th every 15 seconds
- Each pillar required its own dedicated audio playback and sync with visual content
The Solutions
We installed LED display pixel pitch of 2.5mm with corner LED module for an elegant wrap-around finishing.
In order to achieve perfect sync in audio and visual experience, we utilized 4 units of SpinetiX HMP350 media player and Elementi S content management software (CMS) with built-in video wall template.
Each player was uploaded with content covering 4 seasons (Spring, Summer, Autumn, Winter). These contents will be rotated from pillar to pillar in a 15 seconds interval throughout the day.
SpinetiX media players were the perfect choice for this deployment as they are reliable and user friendly, thus minimizing the downtime in retail space.
Results
The client is very impressed with the P2.5 LED Display
- The pillar wrap serves as stunning digital canvases which means enhancing ISETAN store visual identity
- Content can be updated easily so that it supports marketing campaign and seasonal promotions
- The visual effect captivates shoppers which means increased foot traffic to ISETAN to enjoy the food in a relaxed environment
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